Memo: Institutional Identity
MEMORANDUM
TO: Deans, Directors and Department Heads, UAF Communicators
FROM: Marshall Lind, Chancellor, Â鶹¹ÙÍø Fairbanks
DATE: April 26, 2000
SUBJECT: Institutional Identity
A unified, consistent use of the Â鶹¹ÙÍø Fairbanks name and logo is vitally important to the image of our institution. I know you understand the value of conveying a message to the public that portrays UAF as a sophisticated, modern and dignified teaching, research and public service facility.
The uniform implementation of key elements related to UAF's institutional identity will ensure that our employees, our students and the public recognize us as a single entity. it is imperative that information from your areas about programs, accomplishments, departments or colleges be immediately identified as products of the University of Alaska Fairbanks.
The UAF logo, developed in 1997 in conjunction with stepped-up student marketing initiatives, now includes a distinctive polar bear image in the UAF's traditional blue. The UAF name and its logo are registered trademarks. I encourage you to use the updated marks in all your communications. After depleting your existing stock, please incorporate the updated logo on your business stationery, envelopes, business cards, etc.
Attached is information on the use of UAFs logo and the institution's official name. Please use them on your official publications, both in print and electronic format. Thank you for your attention to this matter. With your help, we will be able to meet our objective of presenting UAF in a unified and consistent manner.